Define

When customers bring us their ideas – whether completely formulated or nascent thoughts – we sit together, side by side, and provide our extensive expertise to enhance the idea and determine the optimal path and approach to realize their dreams. We evaluate the product concepts, convert the ideas into workable solutions, and ensure that our recommendations are technically feasible and meet the requirements and product specifications.

This concept evaluation and definition process is based on the following parameters:

› Features that the product needs to incorporate
› Customer response to the product
› Benefits to be provided by the product
› Cost-effective production of the product
› End user target price
› Easiest way to manufacture the product
› Manufacturing costs and techniques