UNDERSTAND MARKET AND PRODUCT PERFORMANCE DEMANDS
AND IDENTIFY INNOVATIVE OPPORTUNITIES
In Wolfson Silicone, the discovery process covers the identification of ideas and opportunities in the form of unmet needs, problems, emerging areas, profit areas and voids or gaps. To discover, we ask questions and observe the behavior, habits and routines of users and buyers. We then look further to find the main challenges and identify the issues. And finally, we look for inspiration in the marketplace, in nature, in current trends, in technology and the arts, in order to discover the needs and determine the look and feel of the design. Throughout this process, we gain insights into new product lines or product features that meet the requirements of our customers.
This process focusses on:
› Primary research (consumer insights)
› Secondary research
› Market research
› Product features